Trax Media Returns to Wild TV to Bring Fans New Seasons of DirtTrax TV and SnowTrax TV
Edmonton, Alberta- January 5th, 2024- Wild TV, which is Numeris-rated as the number one outdoor programming provider in Canada*, announces that they have resumed their content partnership with Trax Media to bring Wild TV’s viewership DirtTrax Television’s Season 18 and SnowTrax Television’s Season 30. Trax Media’s two productions are available to Wild TV’s cable subscribers starting this month. They are also currently accessible through Wild TV- LIVE!, a live feed of Wild TV’s linear channel on Wild TV+, the network’s streaming service. Episodes from both of the series’ newest seasons will also be available on-demand after their initial airing via Wild TV+. Both productions, hosted by Trax Media’s owner AJ Lester, promise to bring Wild TV’s subscribers the latest news, reviews, guidance and human interest stories from the worlds of off-roading ATV adventure and snowmobiling, respectively.
AJ Lester comments, “We are very excited to be able to offer DirtTrax and SnowTrax TV to more people in Canada through our recent agreement with Wild TV and their affiliates. We believe in speaking directly to our target market - the outdoor enthusiast - and Wild TV is an excellent avenue for us to be able to do just that here in Canada, broadening our viewership.”
The Wild TV Group of Companies’ Vice President, Scott Stirling, also comments, “We are proud to present Trax Media’s productions to our subscribers. According to the most recent snowmobile sales data, Canadians continue to purchase new snowmobiles at a steady rate and, interestingly, the pandemic caused a 30% increase in new ATV sales in Canada. So, statistically, we have more and more viewers that can really benefit from the education and inspiration that DirtTrax and SnowTrax offers and we’re thrilled our partnership with AJ and his team delivers this value to our subscribers.”
To view air times for DirtTrax TV and SnowTrax TV, go to Wild TV’s schedule.
About DirtTrax Television
Hosted by Luke and AJ Lester, DirtTrax Television features in-depth reviews of the latest ATVs and side-by-side off-road vehicles, destination guides, in-shop technical upgrades, and maintenance features, along with human interest stories from the exciting world of off-road adventure.
Instagram @dirttraxtv
Facebook https://www.facebook.com/dirttraxtv
Website www.dirttraxtv.com
About SnowTrax Television
SnowTrax Television features in-depth reviews of the latest snowmobiles, destination guides, in-shop technical upgrades, and maintenance features, along with human interest stories from the exciting realm of snowmobile adventures.
Instagram @snowtraxtv
Facebook https://www.facebook.com/snowtraxtv/
Website www.snowtraxtv.com
